To have a successful live & online auction many organization are now using auction software to register guests, assist with checkout and allow online bidding prior to your event. It also allows guests to bid from there devices during the event. Great!! However, be sure to follow these important tips.
- Choose an auction chairperson and auction committee who will get the word out
- Work with fundraising consultant to identify sponsors, auction items and fundraising goals. As well as discuss auction day timelines, auction dynamics, pledge drives.
- Hire a professional Emcee/Auctioneer
- Create an Event Page to market your virtual event on social media well in advance
- Create weekly “teasers” as new information and auction items over a two-month period
- Open online bidding 2 weeks-1 month prior to your event and offer a wide variety of no-risk auction items, i.e. travel, art, jewelry, dining experiences, etc. Preview live auction items online.
- Assign bidder numbers and use them during live auction. People love the live bidding dynamics and you will double your proceeds.
I have raised millions of dollars for non-profit organizations over the past 25 years through Live Auctions, Silent auctions and virtual events. I would love to help your organization reach your fundraising goals with a successful live & online auction!!!!